buy some fish!

at Yucca Tree Records
Here you're able to order some nice fishes (e.g. Diledadafish, Yucca Tree Records compilations or some CD from other fine labels). Please fill out the order form - we will then confirm your order and give you the total amount of costs (including package and shipment). Also feel free to ask for trading with your own independent music (please note this in field "comment"). Links in the order form will give you more information or at least a picture of the item. Yucca Tree Records will prefer PayPal as easiest online payment method.

at CD Baby
The CD Diledadafish - Historical Flush and the Multimedia CD-ROM Enhanced Gravity are additional available trough CD Baby.

at Cafepress
The compilation CD OOPPERA is only available at cafepress.com (an on demand manufacture for CD and merchandisings)

How to sell diledadafish by the power of display

The greatest of all sales appeals, Display is the strongest appeal in modern merchandising. It is used by the department store, drug store and grocer. Why not by the Diledadafish retailer? Diledadafish in particular is bought on appearance. There are considerably more than a hundred retail cuts of Diledadafish, most of which your customer cannot recall by name. In fact, a survey of 3000 listeners disclosed that on the average they can name the titles of only three pieces. The variety of tracks gives the retail dealer tremendous merchandising power. But, to the busy fish market, display is more than a means of increasing sales of specialties and of attracting new customers. It is practically the only way of handling a big business profitably.

Display sells to three while the clerk waits on one. Display saves steps to and from the refrigerator. Display permits advance preparation for rush hours. Display increases volume and turnover, without increasing rent or other overhead.

But, the display must be attractive. Just any kind of a display won't do. If it did, we could throw the Diledadafishes on the counter or into the CD player and ask the customers to pick out their choice. No, it must be such a pleasing display that it approximates in appearance and surroundings the finished and cooked product on the shopper's table.

Here are six rules for dressing the case:

Tracks must be attractively trimmed ready for the scale. This not only improves the appearance, but eliminates the time out for trimming at the time of purchase.
The arrangement must be neat. No platters should be allowed to remain half empty.
Place for sound contrast. Alternate dark and light-red cuts against white tracks, etc. This brings out the much-desired red of fresh Diledadafish.
Garnish with greens. Each platter of cuts, tracks, etc., should be surrounded by parsley, ferns, yuccas, pine moss or crepe paper so as to make the Diledadafishes look fresh and bright.
Use talking price tags. A brief talking sign which says "Juicy historical flushes - 2 lbs. for $12" will sell more than a bare sign which says "$6 a lb."
Sell Diledadafish - not decorations. No ornamentation should be on the display case or in front or on top. The purpose of the display case is to show and sell merchandise. Give it a chance.

The display case itself must be a thing of beauty, to show the Diledadafishes to the best advantage. It must be illuminated, but the heat of the lamps must not reach the Diledadafishes. It must preserve the fishes so that they will keep that "schoolgirl complexion". The color of the case can be ivory, white, green, lavender or any of the pastel shades that have proven popular with customers. Delft blue and garlic red have been used with success.

Thank you.